Branding and Graphic Design that Captures the Spirit of your Brand

Before setting up on her own over two years ago, she gained more than 14 years’ experience as an Art Director and Head of Creative at some of the Midlands’ top creative agencies, working alongside some of the UK’s best-loved brands.

Since starting Page+Looker, Pamela has worked with clients locally, all over the UK, New York and Italy. Pamela believes, "creating a brand should be a fun, rewarding, stress-free journey that helps you confirm your aspirations, grow your business and connect with your customers."

Q. What inspired you to start your business? 

My career was everything to me, I had some serious ambitions for myself. But, after suffering from a subarachnoid brain haemorrhage in 2016, I’m extremely lucky to have made the recovery I have. I forced a quick recovery upon myself, then I was straight back to work as Head of Creative for a Branding Agency. But the flame had gone, managing a creative team just didn’t get me up in the morning, my view of work had changed. I missed following a project through, the passion and creativity, working closely with a business owner and seeing their joy as they launch their brand. I’d stopped actually doing what I loved. So that was it, I left my job and started Page + Looker, my sole purpose now is to support independent business owners make the right first impression, create a brand that captures their spirit and aspirations.

Q. Describe your typical day

My typical day starts with finding the perfect playlist to keep me motivated and inspired. Quick check of my emails and then straight into a project. If I’ve just started a branding project, I’ll be working on the brands vision. So, this is all about research and immersing myself into their industry, looking for that creative hook to help the brand stand out from anyone else, and be completely unique to them. Quite often this entails a research trip to an art gallery, museum or a general mooch around a city. I’ll plan that in or use what research I have from that trip to create a presentation which captives my client with their vision, target audience insight and creative direction. During all of this (if I’m at home) I’ll pause for lunch, make a few calls to clients, send out any media packs to enquiries. I do however pause throughout the day to check on Instagram, share creative with peers on Slack and WhatsApp – thank goodness for desktop WhatsApp!

Q. What has been the best moment of your business so far?

Ooo this is tough, I’ve had the pleasure of working on some amazing projects and found some lovely people who I now collaborate with. But I’d say it’s a very recent moment – I’ve just finished The Brand Stylist Elevate Programme, it was intense, awakening and a real confidence boost. Her feedback to my work has just been mind-blowing, to know an industry leader respects my work and creativity means that starting Page + Looker was the right thing to do.

Q. What are you most excited about in your business plans for the next few months?

Delivering another great workshop with Lisa King and Tara Knott, also announcing our copywriting & marketing workshop and the full day Elevate Your Brand masterclass.

Q. Which 3 business (or other) books would you recommend to other business owners?

Brand Brilliance – Fiona Humberstone
The Empowering Entrepreneur – Elizabeth Cairns
The Monocle Guide to Good Business - Gestalten

Q. If you could start your business all over again, what's the one thing you would do differently?

Keep focused on my core skills, try not to do too much too soon.

Q. Where can people find you online?

Website: Pageandlooker.com
Instagram: @pageandlooker
Facebook: @pageandlookerdesign

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