Journal

A place to pause, reflect and explore practical ideas for building a business or career that's aligned with who you are and how you want to live.

What Working with a Business Coach Actually Looks Like

If you’ve never invested in business coaching, the whole process can feel very mysterious. How will you be supported? What will you talk about? What happens between coaching sessions?

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Dec 03, 2025

How to Decide What to Focus on in Your Business

One of the best things about being a business coach is working with so many ambitious, creative thinkers. My clients are rarely short of ideas.

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Nov 05, 2025

3 Ways to Encourage Returning Customers and Repeat Business

When we talk about returning customers and repeat business, we’re describing brand loyalty – when a consumer continues to buy from the same brand over and over again, despite competitors offering similar products or services.

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Apr 09, 2025

Is The High Street Really Dying: Along With Please and Thank You?

I wouldn’t particularly describe myself as a shopaholic but I definitely used to enjoy the high street retail experience. Browsing, taking my time to make my selection, enjoying the interaction with retail staff and generally appreciating the overall experience. However, it’s just not what it used to be.

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Nov 02, 2023

Could a Lack of Systems Be Slowing Your Growth? - Guest Post by Nina Gordon

What springs to mind when you hear about systems and processes? Snoresville? Ok, I get it, “systems” might not be the sexiest word in the business space but I think we need to talk about this sneaky little culprit that may be sabotaging your business growth: the lack of systems. Yep, it might sound boring, but trust me, it's a game-changer.

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Jun 13, 2023

What is the Know/Like/Trust Factor and Why Does it Matter?

The Know/Like/Trust factor or principle is a marketing concept based on the belief that people do business with those whom they know, like and trust. If you find marketing your business difficult or overwhelming, this principle can help focus your efforts. By infusing ‘know’, ‘like’ and ‘trust’ into your content, you’ll be laying the groundwork for growth and success.

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Apr 03, 2023

Would you like a little more space to think?

Receive A Letter from Val each month—a thoughtful note with reflections, practical ideas and gentle encouragement to help you create space, think clearly and build a business that feels as good as it looks.

From time to time, I'll also share new resources, workshop dates, events and coaching opportunities that I think you'll genuinely find helpful.

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