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How a VA Can Help with Your Digital Marketing
If you've reached the stage in your business where you’re feeling overwhelmed with everything that needs doing, you might want to consider hiring a virtual assistant (VA) to help ease the load.
You might think that a VA only takes on the more traditional administrative tasks of diary and inbox management, but the support available from a VA can go way beyond that and prove to be one of the best investments you make for you and your business.
Today's guest on the blog is Nina Gordon.
Nina is a Virtual Assistant who helps entrepreneurs and small business owners with digital marketing, social media and online business support. She has over 20 years of experience working in customer facing roles, which includes years of management experience and more recently Digital and Social Media marketing.
In this post, Nina shares how a VA can help with your digital marketing.
Over to you Nina......
As a business owner, you know the many things you need to be doing to make it a success.
That list is pretty long, right?
Not only do you need to manage the day to day running of everything (and possibly a team too), but you need to be consistently marketing your business to keep those clients and sales coming in!
You may already be outsourcing some areas of your work and you may already be working with a VA. But did you know that not all VA’s offer the same services? Many of us have our areas of expertise that we like to specialise in and focus on when supporting clients.
My area is digital marketing.
I love helping my clients drive sales through their marketing efforts. I also love taking advantage of the technology and internet-based platforms out there.
So, what exactly is “digital marketing”?
Digital Marketing is any kind of marketing that exists online. According to Hubspot, digital marketing must include:
- Search Engine Optimisation (SEO)
- Content Marketing
- Social Media Marketing
- Google Ads (PPC)
- Affiliate Marketing
- Paid social
- Marketing Automation
- Email Marketing
- Online PR
- Inbound marketing
Wow! That’s one chunky list!
You may feel you don't have enough hours in the day to do a good job on one let alone tackle a few of those areas! But digital marketing drives sales - FACT! It’s not an area you can afford to neglect. You may even really enjoy getting stuck in with your digital marketing - that’s great, you don’t need to hand it all over! A digital marketing VA can help support you by taking on the less exciting digital marketing tasks that seem to suck all your time, so you can focus on your business strategy and growth!
Do you have a marketing strategy in place, but just don’t have the time to implement it? A VA can help.
Have you got content you need to share, but you’re not sure how (or don’t have the time) to share it? A VA can help get your content out there and also repurpose it for maximum effect!
What about your email marketing? Do you need support with campaigns and subscriber lists? Is your CRM up to date? Again, a VA can help!
There are so many fabulous platforms out there but they all need time to make the most of them (something which you probably don’t have). I work with lots of platforms to ensure I can service a wide range of clients - platforms such as Kajabi, Infusionsoft, Dubsado, Active Campaign. MailChimp and Salesforce (to name a few)!
Have you written a blog, but not done anything with it? A good VA experienced in digital marketing can proof read it, upload it to your website, do a basic SEO check and then share the hell out of it!
Talking of sharing.....What about your social media channels? Are you making the most of them? Sharing useful content and engaging with your audience? Guess what?! A good VA with social media expertise can help with all of that!
It’s unlikely that you have the budget for a marketing manager, social media manager, PR manager or even just a full-time assistant that would need training in many of these areas. The joy of working with a specialist VA is they will come to you already skilled and experienced so no training will be needed! Unlike an in-house employee, a VA is a self-employed business owner who works remotely. We only work by billable hours, so you don’t need to pay for our NI, holidays, sick days or office space. We also come with our own insurance, T&C’s/contracts, laptops and phones! Winning!
A VA can be the affordable option for the small business serious about growth but without the big budget for a digital marketing consultant, strategist or agency. And if your budget is limited, bear in mind you don’t have to commit to ongoing support, for example, you can book me for just a few hours of one-off help, or buy a block of hours during those busier months!
Nina Gordon Virtual Assistant
I would definitely advocate getting someone like Nina to help lighten your load so you can beat overwhelm, grow and strengthen your business and spend more time doing more of what you love in your business.
Until next time!
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