An ideal client is someone who finds the perfect solution to their problems or needs in the products or services you provide. As you’re such a good fit, they’re more likely to be loyal to your brand, use or buy your products frequently and regularly recommend you to colleagues, friends and family.
Whether you’ve been in business a while or you’re just starting out, it’s not unusual to find yourself feeling adrift. Maybe you’re working hard and doing all the right things, but you just don’t seem to be getting anywhere worthwhile?
Why Good Copy Is Key (and How to Start Writing It)
I’m pretty biased, but I believe good copy is key if you want to attract your dream clients, and more importantly, convince them to buy from you. Many business owners fall into the trap of believing the internet is a predominantly visual medium. The truth is, 80% of what we do online is still text-based.