The Blog

Where you can find insight, support and resources

Do You Know Who Your Ideal Client Is?

An ideal client is someone who finds the perfect solution to their problems or needs in the products or services you provide. As you’re such a good fit, they’re more likely to be loyal to your brand, use or buy your products frequently and regularly recommend you to colleagues, friends and family.

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Aug 19, 2020

How to Set Goals (and Be Gentle with Yourself)

Whether you’ve been in business a while or you’re just starting out, it’s not unusual to find yourself feeling adrift. Maybe you’re working hard and doing all the right things, but you just don’t seem to be getting anywhere worthwhile?

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Jul 20, 2020

From PJs to Business Best - Adapting your Action Plan for Lockdown and Beyond

Despite grappling with the economic, social, emotional and physical affects of the pandemic, perhaps now is the time to get ready for post lockdown.

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Apr 28, 2020

Top 5 Tips for Working at Home - A Guest Post by Nathan Walker

Working from home might sound easy but you might be surprised to discover the new challenges it brings to staying productive and getting your work done!

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Mar 26, 2020

How to Build Emotional Resilience – A Guest Post by Lee Allison

I first met Lee at the Jellybean Wedding Conference a couple of years ago. For the first half of the event, I was sat next to him in the audience, not realising he was one of the guest speakers. When Lee finally took to the stage, the subject of his talk and the candour with which he spoke made a huge impression on me and everyone else in the audience.

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Mar 10, 2020

Why Good Copy Is Key (and How to Start Writing It)

I’m pretty biased, but I believe good copy is key if you want to attract your dream clients, and more importantly, convince them to buy from you. Many business owners fall into the trap of believing the internet is a predominantly visual medium. The truth is, 80% of what we do online is still text-based.

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Feb 13, 2020

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