The term ‘burnout’ was first coined in 1974 by American psychologist Herbert Freudenberger. He used the phrase to describe a psychological reaction to excessive stress over a prolonged period, affecting both physical and mental health through symptoms such as exhaustion.
During the last two years, the COVID-19 pandemic has disrupted almost every area of our lives. In business, the short-term consequences were sudden and often severe. Millions were furloughed, jobs were lost, and entire industries ceased to function.