Journal Val Mattinson Consulting

Journal

A place to pause, reflect and explore practical ideas for building a business or career that's aligned with who you are and how you want to live.

What is the Know/Like/Trust Factor and Why Does it Matter?

The Know/Like/Trust factor or principle is a marketing concept based on the belief that people do business with those whom they know, like and trust. If you find marketing your business difficult or overwhelming, this principle can help focus your efforts. By infusing ‘know’, ‘like’ and ‘trust’ into your content, you’ll be laying the groundwork for growth and success.

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Apr 03, 2023

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